Marketing Manager
Salary: £35,000 - £40,000k p.a.
An opportunity has arisen for an experienced Marketing Manager to join a rapidly growing B2B business based in Leicestershire. This is a standalone role that requires a strategic and hands-on Marketer to take reign of the marketing strategy from planning to execution.
Key Responsibilities include:
- Develop marketing strategies and implementation in line with corporate goals
- Marketing strategies to include messaging, positioning, segmentation, leadership, brand awareness, engagement and lead generation
- Producing and coordinating marketing materials
- Plan, implement and run marketing campaigns - multichannel communications including PR, direct marketing, social media and case studies
- Manage and attend regional and promotional events, exhibitions, media, launches
- Collating campaign data efficiently allowing critical assessment to support future campaign strategies
- Manage and provide continuous development of the website and other outward facing materials/ collaterals and channels
- Producing written reports and presenting opportunities for improvements of campaigns
- Drive online traffic with web-related campaigns - writing online content/press releases - internet based communication updates, social media programmes and related communications.
- Establishing and maintaining working relationships both internally and externally.
Essential Requirements:
Sales experience or can demonstrate how they have gained strong understanding of customer needs/insights and applied these to their marketing career
Be driven and self-motivated, with plenty of energy and initiative
Deep knowledge of marketing principles
Attention to detail with good organisational skills
Knowledge of SalesForce.com would be preferable
Ambitious, driven and creative
Event management experience
Computer and IT literate, experienced in Microsoft software
Strong team player and able to work on own initiative
Work under pressure and to tight deadlines
Must have a current driving licence