Insight Manager
£35k - £40k
Coventry
We are delighted to be working with one of the midlands fastest growing educators, who are now recruiting for an experienced Insight Manager, based in the Coventry area.
Duties:
• Manage the annual brand tracking and identify key actions.
• Identify the key insight gaps within the business and develop a roadmap of research projects.
• Manage a range of insight projects including:
- Further enrich our customer segmentation and understanding of their motivations with the aim of developing and testing value propositions.
- Assessment of national and international geographical opportunities for new study centres.
- Support proposition development - course programme and mode of learning development.
- Understanding user feedback so to drive improvement of user experience and progression.
- Competitor landscape analysis and build insight around wider higher education trends.
- Find insight to help drive marketing content.
• Support our ambition to grow the blended learning study centres with insight (analysing data, local market research)
• Manage the ongoing management of data within the business and dashboard communication with stakeholders. Critically identifying insight within the data at the same time to help direct performance improvement
- Marketing and admissions funnel data.
- User progression by segments and modes.
• Manage a team of 2 and external agencies.
The person:
· Experienced in managing insight for a commercial business.
· Managed research agencies.
· Familiar with brand development insight.
· Comfortable with analysing the commercial data.
· Strong track record of stakeholder management.
· Keen eye on effective means of communicating and sharing insight, confident in report writing and presenting to senior management.