Salary: £45,000-£50,000 p.a
Location: Birmingham
ESA Group are currently working with a leading UK Law Firm in Birmingham who are searching for a Digital Marketing Manager to join their growing marketing function. This award-winning client is an excellent place to work with a fluid working environment and a real team orientated work ethic.
Responsibilities:
· Proactively manage website functions ensuring it reflects our strategy and commercial targets.
· Ensure content is published to the website with recommended key word and pages tags are appropriate and effective.
· Strong collaboration with the BD Director, reporting on the key statistics regarding effectiveness and impact to shape digital content, making recommendations for improvement when relevant.
· Monitor the impact of content on the performance of the website and how effectively content is helping us achieve our commercial goals, across the business development team.
· Collaborate with our PR team and the wider business to optimise our online engagement opportunities to maximise the effective use of social media channels, blogs, Facebook, Twitter, LinkedIn, YouTube, etc.
Skills:
· Ability to recognise compelling content which can be used creatively to attract website traffic
· Technically aware and interested in digital trends (including social media platforms).
· Comfortable working to strict deadlines and in pressurised environments without compromising on quality of work – attention to detail is essential.
· The candidate will have at least 3 years Digital Marketing experience in a professional or financial services work environment.
This is an excellent opportunity for someone who already has previous marketing experience within professional services or B2B environment to take on a role that will give them more responsibility.